Commercial fishermen/women only have a short time frame to make most of their money in a single fishing season. With ocean plastic on the rise National Geographic will create a program that will pay to fish for plastic.
Copywriter: Paul Malloy

Targeted posters reflecting that regions oceanic nautical chart.


Coasters to be placed in bars near marinas

A partnership with Parley will turn the collected plastic into clothing. Shop now will direct you to our microsite




Our fleet of ships will be named after the very animals we are trying to save.

Recycle centers will be placed in marinas where a 1 to 1 exchange of an old net for a new one so old nets never end up in the ocean.
The old ones will be broken down and made into new nets to be exchanged.