The 2020 election will amplify America’s polarizing climate, but we all agree sharks are terrifying.

Copywriter: Whitney Rayner

We will launch the campaign with clickbait that will lead to the shark week platform.

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Posters

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Spots

Hand illustrated political comics

Yard signs

Let’s hack political rallies and protests to foster camaraderie and feature it on Instagram Live.
How does it work?
1. Send out Shark Week’s political commentator “Arvin the Shark.” 
2. Arvin will interview people with different opinions and force them to find common ground. 
3. Arvin will give shark swag to those who agree sharks are scary.

We will take people with opposing views, put them in a cage and let them settle their differences amongst the sharks.

What campaign isn’t complete without swag.

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